Copy-Paste Ready

Outreach & Agreement Templates

Every message in the 4-touch cadence, plus the one-page gifting agreement, affiliate terms and the FTC disclosure card. Gold [BRACKETS] are the personalization slots — never send without filling them.

Touch 1 — DM Touch 1 — Email Touch 2 — Follow-up Touch 3 — New angle Touch 4 — Door open Golden-window check-in Affiliate invite Content-reuse ask Gifting agreement Affiliate terms FTC card for creators
Before any first touch: follow the account, like their last 3 posts, and leave one genuinely knowledgeable comment on a recent watch. Personalized outreach gets ~3x the response of bulk sends; warm accounts reply faster.

Touch 1 — Instagram DM (default channel)

Day 0 · this niche deals in DMs
First line must reference THEIR content specifically. Offer in sentence two. One low-friction CTA. No "exciting opportunity" language.
Hey [NAME] — that [SPECIFIC WATCH/POST, e.g. "Mk2 6263 you posted Tuesday"] was a serious pickup. Been following how you run your [deal flow / vintage sourcing / live sales]. We built WatchFlow — inventory, listings, CRM and invoicing made specifically for watch dealers. We're giving 12 months of Pro free to a small group of dealers we respect, and we'll do the setup for you (your inventory migrated on a 30-min call). No posting required, no strings — we just want the best dealers running on it. Want me to send a 2-min walkthrough?

Touch 1 — Email (when a business email is listed)

Day 0 · subject under 50 chars
Subject line options — pick one and personalize:
· [NAME] — built something for your dealer workflow
· Free year of WatchFlow for [SHOP NAME]
· Saw the [WATCH] — quick dealer-to-dealer offer
Hi [NAME], I'll keep this short. I run partnerships at WatchFlow — an operating system for watch dealers: inventory, listings across platforms, CRM, deals pipeline and invoicing in one place. Your [SPECIFIC CONTENT REFERENCE — a video, a flip, their store] is exactly the kind of dealer-led content we think is shaping this space, so I'd like to offer you a Founding Dealer package: - 12 months of WatchFlow Pro, free (no card) - White-glove onboarding — we migrate your current inventory for you on one 30-minute call - A lifetime founding-partner discount after year one There is no posting obligation. If you end up loving it and want to talk about a revenue-share partnership later, great — but the access isn't conditional on anything. Worth a 2-minute walkthrough video? Just reply "send it." [YOUR NAME] WatchFlow · mywatchflow.com

Touch 2 — First follow-up

Day +3 to +5 · ~40% of replies come from this message
Hey [NAME] — floating this back up. The short version: free year of WatchFlow Pro, we do your inventory setup for you, nothing required in return. One thing I didn't mention — [ONE CONCRETE FEATURE TIED TO THEIR CONTENT, e.g. "the invoice generator makes the PDF invoices you'd send a wire-transfer buyer in about 10 seconds"]. If it's a no, all good — just say the word and I won't bug you again.

Touch 3 — New angle (short video)

Day +10 to +14 · lead with proof, not a repeat
Record a 60–90s Loom/screen recording using THEIR shop name or a watch from THEIR feed inside WatchFlow. This is the highest-effort, highest-converting touch.
[NAME] — made you something. 60-second screen recording of what [SHOP NAME] would look like running on WatchFlow — used the [WATCH FROM THEIR FEED] as the demo listing: [LOOM LINK] Dealers like [PEER ALREADY ONBOARDED, once available] are already running on it. The founding offer (free year + we do setup) stands. If the timing's wrong, no stress — when would be better?

Touch 4 — Final, door stays open

Day +21 to +28 · then stop, recycle for a future round
Last note from me, [NAME] — I'll assume the timing isn't right and leave you be. The Founding Dealer spot stays open for you whenever: free year of Pro, we migrate your inventory, zero obligations. If you ever want it, this thread is all it takes. Keep killing it with the [THEIR CONTENT/NICHE] content.

Golden-window check-in (after onboarding)

Day +3 to +5 after their setup call — the moment post-likelihood peaks
Hey [NAME] — few days in. How's WatchFlow feeling with your real inventory in there? Anything broken, missing or annoying — tell me straight, that's half of why we wanted you on it. Also: if you ever post about how you run your business and WatchFlow shows up in it, totally your call — just remember the FTC needs a "free access" note since we gifted the account. One line like "WatchFlow gave me free access" in the caption covers it. I'll send you our one-pager so it's zero thought.

Affiliate invite (after engagement or an organic post)

Send when they post, praise it, or refer someone informally
[NAME] — saw the [POST/STORY], thank you. That kind of real-workflow content is exactly why we wanted you in the founding group. Want to make it pay? Our partner program: - 30% recurring commission for 12 months on every dealer you refer - Your own code ([NAME]30) — gives them an extended 30-day trial - Your own link + dashboard, payouts monthly ($50 minimum, NET-30) You already use the product, so there's nothing to learn. Takes 2 minutes to set up — want the link?

Content-reuse permission ask

After any organic post — rights are never automatic
That [POST] was great — mind if we re-share it on WatchFlow's channels (site, social, email) with full credit to you? We'd keep it as-posted, formatting changes only, for the next 12 months. To be clear this covers our own channels only — we'd never run it as a paid ad without a separate yes from you.

One-page gifting agreement (Founding Dealer)

Send as email or PDF after a "yes" — plain language, one page
WATCHFLOW FOUNDING DEALER — GIFT CONFIRMATION Between: WatchFlow ("we") and [CREATOR / BUSINESS NAME] ("you") Date: [DATE] 1. THE GIFT. We are providing, free of charge: (a) 12 months of WatchFlow Pro (approx. retail value $[VALUE]); (b) white-glove onboarding including migration of your existing inventory; (c) a lifetime [30–50]% founding-partner discount on any paid plan after the free period. 2. NO POSTING OBLIGATION. You are not required to post, review, or mention WatchFlow. This gift is not conditional on any content or endorsement. Honest feedback is invited but never required. 3. DISCLOSURE (FTC). If you choose to post about WatchFlow, U.S. FTC rules (16 CFR Part 255) require you to disclose that you received free access. A clear in-caption note within the first lines (e.g. "WatchFlow gave me free access" or #ad) is required; a platform paid-partnership tag alone is not sufficient. 4. CONTENT REUSE. We may only re-share content you post about WatchFlow with your permission, which we will request per post: non-exclusive license, WatchFlow-owned channels only, 12 months, with credit, formatting edits only. Paid-ad use always requires separate written permission. 5. ACCOUNT & DATA. The account and your business data are yours. If you stop using WatchFlow, you may export your data at any time. We may end the free period only for abuse or fraud. 6. NO CASH CHANGES HANDS. This is a product gift; neither party owes the other any fee under this letter. Agreed: WatchFlow: _____________ You: _____________

Affiliate terms one-pager

Tier 2 · pairs with Rewardful/Tolt standard agreement
WATCHFLOW PARTNER PROGRAM — KEY TERMS COMMISSION. 30% of subscription revenue from each customer you refer, recurring, for the customer's first 12 months. (Tier 3 Ambassadors: up to 40% — by invitation.) TRACKING. Last-click attribution, 60-day cookie, via your unique link. Your personal promo code ([NAME]30) also attributes code-based signups to you and gives your audience an extended 30-day trial. PAYOUTS. Monthly, $50 minimum balance, NET-30 after the referred payment clears (refunds/chargebacks are deducted). DISCLOSURE. Every post, video or story containing your link or code must carry a clear FTC disclosure ("affiliate link — I earn a commission" / #ad) within the first lines of the caption or on-screen. RULES. No self-referrals. No bidding on "WatchFlow" or "mywatchflow" brand keywords. No spam or bulk unsolicited messaging. Fraud or repeated non-disclosure ends the partnership and forfeits unpaid commissions. CHANGES. We may update these terms with 30 days' written notice; changes never apply retroactively to commissions already earned.

FTC disclosure card (send to every creator)

Attach to the gift confirmation + golden-window check-in
DISCLOSURE CHEAT-SHEET — 30 SECONDS Because we gave you free access (and/or you earn commission), U.S. law treats any post about WatchFlow as a material connection that must be disclosed. It's easy: DO — put ONE of these in the first lines of the caption, before "more": · "WatchFlow gave me free access" · #ad or "Sponsored by WatchFlow" (affiliate/ambassador posts) · "FYI — I earn a small commission if you use my code" ON VIDEO (TikTok / Reels / Stories): say it out loud OR overlay the text on the video itself, not just the caption. NOT ENOUGH on their own: #partner, #collab, #sp, #wf, or the platform's "Paid partnership" toggle alone. That's the whole rule. One honest line, every WatchFlow post. It protects you and us (violations can run $50K+ per post — for both sides).